3D before tooling: sell the product that isn’t built yet
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Physical prototypes are slow and expensive. Photoreal 3D lets you lock look-and-feel, run A/B packaging tests, and brief factories with a single source of truth.
The risk is fantasy. Materials, dimensions, and lighting need to match engineering — not just moodboards. We treat the CG asset as a living product file, updated as specs change.
When the physical unit arrives, we reshoot or re-light selectively. The earlier CG never goes to waste; it becomes the backbone of your digital shelf.
What separates a nice reel from a film that moves inventory — framing, pacing, and proof points that marketing can reuse.
Immersive scenes only stick when they teach. A short note on psychophysics, retention, and keeping costs sane.