3D & CG
Options, constraints, and the one diagram every stakeholder needs before a single polygon is built.
Options, constraints, and the one diagram every stakeholder needs before a single polygon is built.
White goods are hard to light. A field guide to reflections, scale, and keeping chrome honest on camera.
Still frames, turntables, and short loops — how product libraries become sales tools instead of dusty PDFs.
Immersive scenes only stick when they teach. A short note on psychophysics, retention, and keeping costs sane.
Why industrial brands lean on CG for catalogues, configurators, and investor decks — and how to keep it honest.
What separates a nice reel from a film that moves inventory — framing, pacing, and proof points that marketing can reuse.